Third Monster, first in the UK

[Luddite]

It's strange because the 20th anniversary editions of the 696/797/1100 Evo carried the old-style font so I can't see why they couldn't have done the same with the 25th anniversary models if they'd wanted to.

[Flip]

Originally Posted by Luddite

It's strange because the 20th anniversary editions of the 696/797/1100 Evo carried the old-style font so I can't see why they couldn't have done the same with the 25th anniversary models if they'd wanted to.

Exactly what we're saying but presume because of the Cagiva/Castiglioni owned copyright of that font the cost of gaining permission to use it was deemed too high by Audi bosses.

Case in point that Ducati have also never marketed any clothing, wall plaques or other merchandise using that font therefore almost skipping their '90's history altogether choosing instead to use the twin line lettering of the '80's or the Meccanica fonts and logos of the 1960's and '70's for (think the 'wing' logo on modern Scramblers) when not using the (post TPG takeover) current font.

[larsen]

Blue is the best colour

[Luddite]

There's an interesting history of the Ducati logo from 1926 to the present here.

http://www.museodelmarchioitaliano.c...te1/ducati.php