Like you I'd always have to take earplugs & even in ear headphones out after a short while as find them painfully uncomfortable
Before lockdown I'd got quite into clay shooting, and didn't like the big ear defenders started to use these foam ones
https://www.amazon.co.uk/Cancelling-...%2C157&sr=8-12
Can wear them all day without a problem, don't always use when riding but they work just as well, and really easy to use under Helmet can easily forget you even have them in