[Luddite]

As Mr Gazza and Flip have said, Ducati has history in the domestic appliance field. (I seem to remember that there was a section about their early years in the factory museum). They were originally formed as the "Societá Scientifica Radio Brevetti Ducati" (The "Ducati Scientific Society for Radios and Patents") with this as their second logo:



And made some quite nice radios:





It's funny because I was just thinking of their pre-bike era a couple of weeks back when I saw the SSR logo on a GT1000 custom.